BCCI Partners With ChatGPT, Campa and SBI Life Till 2028
- By Thetripurapost Desk, Mumbai
- Sep 09, 2026
- 230
The Board of Control for Cricket in India
(BCCI) has announced a major commercial partnership with Campa, SBI Life and ChatGPT, naming the three brands as Associate Partners for India’s home cricket season for the next two seasons.
The combined value of the three agreements is more than ₹130 crore, according to the BCCI. The board said the new partnership package represents a 44% increase over the previous commercial cycle, highlighting the rising business value of Indian cricket.
The agreement will begin with India’s upcoming home series against the West Indies on September 27, 2026, and will remain in effect until March 2028. The partnership package covers India’s bilateral home cricket during the two-season period.
The new sponsors come from three different sectors — beverages, insurance and artificial intelligence. Campa represents the beverage industry, SBI Life operates in the insurance sector, while ChatGPT brings an AI technology brand into the BCCI’s commercial partnership portfolio.
BCCI highlights growing commercial value
BCCI President Mithun Manhas welcomed the three companies as Associate Partners and said the increased value of the agreements reflects strong confidence in Indian cricket.
The BCCI said the latest partnerships demonstrate the reach and commercial strength of the India home cricket season, while also giving brands opportunities to connect with one of the country’s largest sports audiences.
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BCCI Honorary Secretary Devajit Saikia also highlighted the 44% rise in partnership value, describing it as an indication of the continued demand for association with Indian cricket.
Campa, SBI Life and ChatGPT partnership details
The commercial package covers 35 bilateral matches to be played in India through March 2028, according to reports. Campa emerged as the highest bidder, while SBI Life and ChatGPT also secured Associate Partner rights.
The development comes as the BCCI expands its commercial portfolio ahead of another busy home cricket cycle.
India vs West Indies series to begin on September 27
The new partnership will formally begin with India’s home series against the West Indies, scheduled to start on September 27, 2026.
The West Indies tour will therefore become the first major home assignment under the new two-season BCCI partnership arrangement.
Before the West Indies series, India is also scheduled to play a three-match T20I series against Afghanistan in September. Those games, however, are being treated as home fixtures for the Afghanistan Cricket Board.
With the new ₹130 crore-plus agreement, the BCCI has further strengthened the commercial value of India's home cricket calendar, while bringing together brands from traditional consumer industries and the rapidly expanding artificial intelligence sector.
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