Virat Kohli Emerges as India’s Most Valuable Celebrity with ₹3,542 Crore Brand Value
- By Thetripurapost Desk, Mumbai
- Jun 09, 2026
- 205
Indian cricket (BCCI) icon Virat Kohli has been ranked as the most valuable celebrity in India in terms of brand valuation, with an estimated brand worth of ₹3,542 crore, according to a recent industry report.
The ranking has been compiled by Fortune India in collaboration with global brand consultancy Interbrand, which assessed the top 25 most valuable celebrities in the country based on multiple brand performance indicators.
Top 10 Celebrity Brand Rankings: Cricket and Cinema Dominate
The study reveals a strong dominance of both the Indian film industry and cricket, with the top 10 list featuring seven film personalities and three cricketers.
The report highlights the continued influence of entertainment and sports personalities in shaping India’s celebrity-driven brand economy.
Priyanka Chopra Leads Female Celebrity Rankings
Among female celebrities, global star Priyanka Chopra has secured the top position.
She is followed by:
- Deepika Padukone
- Rashmika Mandanna
- Kriti Sanon
- Smriti Mandhana (Indian women’s cricket team)
- Nayanthara (South Indian film industry)
These names reflect the growing global reach of Indian cinema and women’s cricket.
Other Prominent Names in the List
The valuation report also includes several major Indian public figures, including:
- Diljit Dosanjh
- Mahendra Singh Dhoni
- Sourav Ganguly
- Karan Johar
- Vicky Kaushal
Their presence highlights the cross-industry influence of entertainment, sports, and media personalities.
Film Industry and Cricket Continue to Dominate Brand India
The Fortune India–Interbrand study underscores that India’s celebrity brand value ecosystem is heavily dominated by two sectors: films and cricket.
These industries continue to generate the most influential and commercially powerful personalities in the country, shaping advertising, endorsements, and digital influence.
How Celebrity Brand Value is Calculated
The report notes that brand valuation is not based solely on earnings, social media followers, or box office performance.
Instead, it evaluates a broader set of brand strength indicators, including:
- Exclusivity
- Consistency of public image
- Audience engagement
- Trust and credibility
- Emotional connection with fans
- Social responsibility
These combined factors determine the final brand value of each celebrity.
Conclusion
Virat Kohli’s position at the top reaffirms his strong influence beyond cricket, while the dominance of film and sports personalities highlights the evolving nature of celebrity branding in India’s fast-growing media and entertainment landscape.
Read the latest sports stories, cricket analysis, and major developments from India and around the world on The Tripura Post