‘Ten X You’: Sachin’s New Brand to Boost Sports Culture

• By Thetripurapost Desk, Mumbai
• Oct 10, 2025
• 541

Cricket legend Sachin Tendulkar has stepped into a new arena, launching his sports athletic brand ‘Ten X You’ at Mehboob Studio in Bandra, Mumbai, on Friday.

The star-studded event was attended by his wife Anjali, daughter Sara, former India cricketer Praveen Amre, and BCCI chief selector Ajit Agarkar.

With ‘Ten X You’, Tendulkar aims to transform India from a sports-loving to a sports-playing nation. The brand will offer a wide range of athletic products — from sports shoes and T-shirts to performance gear designed for both athletes and everyday enthusiasts.

“It took us about 18 months to develop this brand,” said Sachin. “We’ve tried to address the gaps I felt during my playing days. The goal is simple — make sports a part of everyone’s life. You don’t have to be a professional to play.”

Carrying his trademark passion for excellence, Tendulkar’s new venture blends performance, comfort, and inspiration, setting the stage for a fitter, more active India.