E-Haat Brings Rural Culture Into The Digital Age
- By Thetripurapost Desk, Agartala
- Nov 09, 2025
- 1647
‘Positive Barta’ launches “E-Haat” — a new digital marketplace for Tripura’s rural creators
A unique blend of rural craftsmanship, traditional culture, and modern technology has given birth to a new horizon in Tripura — “E-Haat”, an innovative initiative by Positive Barta.
Launched on Sunday, November 9, this project marks a significant step toward empowering rural artisans and small entrepreneurs by connecting them directly to the digital marketplace — a move that could reshape the state’s local economy and cultural identity.
The E-Haat project aims to bridge the gap between rural artisans and the broader market by offering them an online platform to sell their handmade products — from clay crafts and bamboo works to traditional attire and folk ornaments.
For decades, Tripura’s rural economy has relied heavily on agriculture, bamboo-based industries, and handicrafts. Yet, due to limited access to markets, technology, and marketing knowledge, many rural producers have struggled to grow.
Now, E-Haat seeks to change that — enabling artisans to receive fair prices without middlemen and to reach national and even global customers.
What sets E-Haat apart is its fusion of commerce, creativity, and culture. Beyond being an e-commerce platform, it is also a digital showcase of Tripura’s folk traditions, stories, and artistry.
According to Positive Barta, the initiative will involve social media influencers, content creators, and digital storytellers who will collaborate to promote the heritage and craftsmanship of rural Tripura. This approach will not only help artisans economically but also promote the state’s cultural identity on an international stage.
The launch of E-Haat has generated excitement among young entrepreneurs as well. Many see it as a gateway for alternative employment and local entrepreneurship in the digital age.
However, experts emphasize that for the project to achieve long-term success, adequate digital training, logistical support, and market awareness are essential. Without proper infrastructure, they warn, the platform may struggle to sustain its initial momentum.
Despite the challenges, E-Haat stands as a forward-thinking and inspiring initiative — one that connects tradition with technology and local talent with global opportunities.
It is more than just an online marketplace; it is a symbol of self-reliance, cultural pride, and digital progress — a story of how Tripura’s villages are stepping confidently into the digital era while holding onto their roots.